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IDC Day Roadshow 2017

On the Way to Digital Transformation

September 28, Ekaterinburg

Join us for IDC Day in Ekaterinburg

According to IDC’s global predictions, by the end of 2017, two thirds of top CEOs will consider digital transformation as a key element of corporate strategy. In Russia, we are at the beginning of this journey, but in the coming years, the use of the 3rd Platform technologies will be one of the main factors contributing to business success in most companies.

The IDC Day event series aims to help IT executives understand some of these global trends and thereby supports efforts to build their own strategies. With the help of IDC experts, leading market players, and IT professionals who have jumpstarted the digitalization themselves, the event will feature knowledge-sharing of new ideas and best practices.

Key Themes of IDC Day Roadshow 2017

Trends That Are Shaping the Future of Business

Next-Gen Security

Endpoint defense. Identity as a perimeter. Data-centric security. By addressing these dimensions, you can significantly improve the security of your organization while transitioning processes to 3rd Platform architectures.

Modern Datacenter

The modern datacenter continues to evolve in line with business demands and advancements in technology. Consider shifting to newer consolidated systems, agility, scalability, and manageability.

Empowered Cloud

The convergence of mobility, big data, and cloud, is connecting more people, processes, and data, than ever before. Take advantage of engagement and data-based decision making in real time.

Enabled by technologies of mobility, analytics, datacenters, and cloud, digital transformation represents an opportunity for companies to redefine their customers' experience and achieve new levels of enterprise productivity. Security challenges represent a common thread that runs through each DX topic.

Drill-Down Subjects

  • Digital transformation: Global and local trends
  • Data as a new asset: Various sources and types of data for complete analysis
  • Mobile device management comes first, EMM comes next and stays for good
  • BYOD or CYOD? The choice matters
  • Pitfalls of integration of cloud solutions with existing IT systems
  • Vulnerability and loss of control over the cloud services: Myths and reality
  • Balancing internal and external DC
  • Convergence of physical and IT infrastructure management
  • Software-defined datacenter
  • Threat intelligence and protection from malware in the 3rd Platform era
  • Anti-DDoS and critical IT infrastructure continuity


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Platinum Partner(s)

IBM Russia

IBM has been presented in Russia and the Commonwealth of Independent States (CIS) for over 40 years starting from 1974. 

The company is a leading provider of high-value solutions and services delivering integration and innovation to its clients. Many government organizations and private sector companies in the region rely on IBM to provide the infrastructure to manage data and run critical applications.

IBM is currently represented in 31 cities of the Russian Federation with five offices opened in Moscow, Kazan, Novosibirsk, St. Petersburg and Yekaterinburg where the company mostly operates its business. There is a subsidiary office in Ukraine, branch office in Azerbaijan and representative offices in Kazakhstan and Uzbekistan. 

IBM in Russia and CIS has a wide number of programs and resources to support its clients and Business Partners including the IBM Client Center that was opened in April 2015 in Moscow office.


Silver Partner(s)


COMPAREX is a global IT provider specializing in license management, sourcing, technical product consulting and cloud-based professional services. With a track record spanning thirty years, COMPAREX serves the public-sector, SMB and large international corporations. Its portfolio includes software licenses from more than 3,000 vendors as well as consultancy and professional services.

The COMPAREX Group employs more than 2,450 people at over 80 locations in 35 countries across Europe, Asia, Africa and the Americas. In fiscal year 2015/16 the COMPAREX Group generated revenue of €1,909 billion / $2,109 billion.

Russian subsidary of the company covers all federal regions by local offices in Moscow (Headquarter), St. Petersburg, Samara, N. Novgorod, Kazan, Krasnodar, Rostov-on-Don, Yekaterinburg, Perm, Tymen, Novosibirsk, Kemerovo, Khabarovsk, Vladivostok and by trade representatives in other big cities of Russian Federation.

For further information, please visit


Media Partner(s)

ICT Online

Интернет-издание «Инфокоммуникации онлайн» посвящено российскому рынку информационных технологий и телекоммуникаций. Проект работает с 2008 года. У ресурса более 100 тысяч посетителей; число подписчиков, ежедневно получающих рассылку – около 2 тысяч. Каждый день на сайте публикуются несколько десятков материалов - свежие новости из области телекоммуникаций, системной интеграции и компьютерного рынка, а также интервью, аналитические материалы, описания проектов, анонсы мероприятий.

Location and Venue

Hotel Moscovskaya Gorka, Yekaterinburg,


Contacts Us

Daria Sorokina

Daria Sorokina

Senior Conference Manager

+7 495 9 747 747

Olga Lobova

Olga Lobova

Sales Director

+7916 350 4695